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Nightforce Releases New Riflescopes

Nightforce Optics premium ATACR™ line is based on a simple motivation, build the ultimate riflescope. The ATACR™ 4-16×50 F1 offers shooters a choice of a 50mm objective lens for even greater lowlight and long-range capability. Nightforce’s patented ZeroStop™ elevation adjustment has 100 minutes or 30 mils of elevation travel. Other features include brilliantly clear Extra-low Dispersion (ED) glass, optimized intelligent reticles such as the MOAR and Mil-C, an integrated Power Throw Lever (PTL) that makes magnification changes very fast in any condition. As standard with other DigIllum equipped scopes, the digital illumination provides both red and green options at the shooter’s preference. Also included with the scope are custom Tenebraex flip-up lens covers. The ATACR 4-16×50 F1 will meet the demanding needs of law enforcement, hunters who want a versatile first focal plane optic and competitors wanting great glass in a compact package.

The SHV™ family has been available for several years and is in use by shooters and hunters. Nightforce prides itself in listening to the wants of shooters, in turn the SHV™ 3-10×42 will be available with an Illuminated MOAR™ or Forceplex™ reticle for use in lowlight conditions. The now user adjustable illumination control used replaces the parallax adjustment on the 3-10, allowing the reticle brightness to be adjusted to meet current conditions.

“Nightforce listens to its consumers and each of these scopes were developed based on feedback of consumers, our dealer base and professionals in the field. As with any Nightforce product we have designed, tested and built these optics to provide performance beyond expectations whether in our premier ATACR line or our more affordable SHV family” said Alan Stilwell, Nightforce North American Sales Manager.

The Nightforce ATACR 4-16×50 F1 has an MSRP of $2,500; and the SHV 3-10x Illuminated has an MSRP of $985.

For more information on Nightforce Optics, please visit www.nightforceoptics.com, or email Alan Stilwell, National Sales Manager.

Follow us on FacebookInstagramYouTube, and Twitter for social media updates.

About Nightforce

As a leading manufacturer and marketer of premium sport optics and related products including riflescopes, spotting scopes and accessories, Nightforce builds the most rugged, reliable, and repeatable optics available. We are known for exceptional products, each built with painstaking craftsmanship. Every riflescope is crafted with such fanatical attention to detail, it is expected to hold up to the most punishing conditions, and last generations. The legendary Nightforce quality testing involves impact tests and follow up inspections that ensure the riflescope is ready to perform to customer expectations and more.

Based in Orofino, Idaho, Nightforce has established an industry benchmark for the highest performing products. Nightforce optics have accompanied elite soldiers into battle, world champion shooters to the winner’s podium, and helped hunters take the trophy of a lifetime.

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For more information about Nightforce® Optics

www.nightforceoptics.com • tel 208.476.9814 • fax 208.476.9817 • info@nightforceoptics.com

Contact: Marketing

E-mail: marketing@nightforceoptics.com

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Nightforce Optics a Sponsor of U.S. Rifle Team

“After twelve years of sponsoring the U.S. Rifle Team, Nightforce is proud to continue backing F-Class competitive shooting and the U.S. Rifle Team in their endeavor to bring home the gold again at the 2021 World Championships,” said Nightforce Optics Director of Sales and Marketing, Gordon Myers. “As Gold Medal partners, we’re more dedicated than ever to see the team achieve their goals and triumph in South Africa in 2021.”

“Ever since U.S. Rifle Team members collaborated with Nightforce design engineers to create the Competition™ 15-55×52 riflescope, that particular Nightforce optic has reigned as the dominant scope in worldwide F-Class competitions,” said Myers. “We’ve enjoyed a dynamic and constructive relationship with the Team for more than a decade, and look forward to supporting them in their next World Championships bid and beyond.”

“As a fantastic long-term partner, Nightforce continues to give back to the F-Class shooting community through their unprecedented support of our Team,” commented U.S. Rifle Team Captain, Phil Kelley. “Now in our fourth straight F-T/R World Championship cycle, we couldn’t be more appreciative of the past, present, and future support we enjoy from the folks at Nightforce. As competitors, we insist on the absolute best tools for our sport, and we’re delighted to voice that the world-class team, strong brand reputation, and stellar products developed by Nightforce are unsurpassed in every way.”

The U.S. Rifle Team fields three squads consisting of F-T/R, F-Open, and Under 25 shooters. The complete team is comprised of 60 members including competitors, coaches, and support staff for the three individual squads. “Every four years, the Team re-sets, much like with Olympic teams,” said Kelley. “We’ve been winning international competitions with Nightforce atop our rifles since 2009, and as we prepare for the next World Championship run in South Africa in 2021, Nightforce will be at the firing line with us again. The cost of success is significant to each shooter on the team, and it’s only through the support of loyal sponsors like Nightforce that we’ll continue as the best F-Class shooting team in the world,” added Kelley.

“From all of us at Nightforce, it’s an honor to assist America’s elite shooters on the U.S. Rifle Team,” said Myers. “By sponsoring the Team plus many other F-Class matches all over the world, we’re committed to enriching long-range, competitive shooting as a whole.”

To learn more about partnering with the U.S. Rifle Team as a sponsor, please visit www.usarifle2021.com, or visit their Facebook page.

For more information on Nightforce Optics, please visit www.nightforceoptics.com, or email marketing, at marketing@nightforceoptics.com.

Follow Nightforce Optics on FacebookInstagramYouTube, and Twitter for social media updates.

About the U.S. Rifle Team

The three-time, World Champion U.S. Rifle Team is proud to represent the United States and our F-Class competitive shooting. Representing all walks of life, team members are spread across the country. We compete regularly against teams from other nations, and at the 2017 World Championships in Ottawa Canada, close to twenty countries were represented.  

Most team competitions are fired at targets 1,000 yards away with the inner-most scoring ring at five inches in diameter, and the next ring at ten inches. Rifles are custom-made and designed specifically for the sport. All rifles used in the F-T/R Class are chambered in either .308 Winchester or .223 Remington calibers. The rifles must weigh less than 8.25 kilograms and must use either a bipod or a sling as the front support. Competitors generally use handloaded ammunition. Anyone with a .308 or .223 rifle and a bipod can compete and have fun in this sport, and with local matches all over the U.S., anyone interested need only look for an NRA High-Power event, and register as an “F-T/R” competitor.  
 

In the 1990s, a long-time target rifle competitor from Canada named George Farquharson lobbied the Dominion of Canada Rifle Association to allow competitors to use a bipod and a scope in addition to slings and iron sights for competition. The sport took off in the early 2000s and is now divided into two classes including F-T/R, and F-Open. F-Open allows for many different calibers, heavier rifles, and the use of machine-type bench rests to guide the rifle. Both competition classes shoot only from the prone position.

About Nightforce

As a leading manufacturer and marketer of premium sport optics and related products including riflescopes, spotting scopes and accessories, Nightforce builds the most rugged, reliable, and repeatable optics available. We are known for exceptional products, each built with painstaking craftsmanship. Each riflescope is crafted with such fanatical attention to detail it’s expected to hold up to the most punishing conditions and last for generations. The legendary Nightforce quality testing involves impact tests and follow up inspections that ensure the riflescope is ready to perform to customer expectations and more.

Based in Orofino, Idaho, Nightforce has established an industry benchmark for the highest performing products. Nightforce optics have accompanied elite soldiers into battle, world champion shooters to the winner’s podium, and helped hunters take the trophy of a lifetime.

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Nightforce Optics to Exhibit New Riflescopes at NRAAM

“Encompassing 15 acres of gear and guns, the 2018 NRA Annual Meetings & Exhibits promises to be our most exciting yet,” said Nightforce Director of Sales and Marketing, Gordon Myers. “It’s a great opportunity for folks to get a close-up peek at our newest, 1x premium optics, look over our entire product lineup, and receive expert guidance from our friendly staff. On display will be our new ATACR™ 1-8×24 F1 and NX8™ 1-8×24 F1 low power, variable riflescopes.”

“The new 8 power riflescopes were developed to meet a variety of different shooting needs including competition, hunting, and shooting at distances as far as 900 yards,” Myers said.

“The new ATACR 1-8×24 F1 combines battle-proven ruggedness with high quality optics; and features all the advantages of the ATACR family in one of the most compact and adaptable 1-8 power optics available in the marketplace today,” he stated.

“Be sure to check out the NX8 1-8×24 F1 riflescope at the show as well,” said Myers. “Built upon the legendary NXS™ family of riflescopes, we’ve applied the latest technology and scientific advancements in optics resulting in a finely crafted, durable, and highly versatile riflescope. Designed for short- to medium-range shooting, the compact NX8 1-8×24 F1 riflescope delivers trusted Nightforce performance to virtually any rifle platform, and boasts true 1x capability,” he added.

“As a bonus, Sportswoman Courtney will be on hand in our booth to share her experiences with Nightforce optics in the field and to answer fan questions,” said Myers. “She’ll sign autographs on May 4 from 4:40 to 6:00 p.m., and on May 5 from 10:00 to 11:00 a.m. in the booth.”

The new Nightforce ATACR 1-8×24 F1, NX8 1-8×24 F1, along with the entire line of Nightforce premium optics and accessories will be on display at the 2018 NRA Annual Meetings and Exhibits. Please visit Nightforce in booth # 4715, and for further details about attending the show, please visit https://www.nraam.org/.

For more information on Nightforce Optics, please visit www.nightforceoptics.com, or email marketing, at marketing@nightforceoptics.com.

Follow us on FacebookInstagramYouTube, and Twitter for social media updates.

About Nightforce 

As a leading manufacturer and marketer of premium sport optics and related products including riflescopes, spotting scopes and accessories, Nightforce builds the most rugged, reliable, and repeatable optics available. We are known for exceptional products, each built with painstaking craftsmanship. Each riflescope is crafted with such fanatical attention to detail it’s expected to hold up to the most punishing conditions and last for generations. The legendary Nightforce quality testing involves impact tests and follow up inspections that ensure the riflescope is ready to perform to customer expectations and more.

Based in Orofino, Idaho, Nightforce has established an industry benchmark for the highest performing products. Nightforce optics have accompanied elite soldiers into battle, world champion shooters to the winner’s podium, and helped hunters take the trophy of a lifetime.

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Nightforce Optics Welcomes Kristy Titus as Brand Ambassador

“Regarded as a leader in shooting sports education, Kristy Titus is outspoken in her stewardship of wildlife and habitat conservation,” said Nightforce Optics Director of Sales and Marketing, Gordon Myers. “Combine that inner drive of hers with her rising status as a competitive shooter, her vigorous support of the Second Amendment, including her notable election to the National Rifle Association Board of Directors, and she’s the perfect choice to represent Nightforce to our diverse audience of shooting enthusiasts. It’s not every day the chance to partner with someone of Kristy’s talent comes along,” he said, “so when it does, you jump. We’re extremely proud to welcome her to the Nightforce family and are excited to support Kristy in her efforts to educate people, affirm her passion for big-game fair chase hunting, and compete in precision rifle matches with our brand.”

Titus brings skills and product insight to Nightforce through her unique upbringing. Raised leading a pack of string mules into the backcountry of Oregon, she experienced the thrill of public land, do-it-yourself western big game hunting, and began her career of volunteerism with The Rocky Mountain Elk Foundation. As a life member, Titus serves as a featured member of RMEF’s “Team Elk” television show airing on the Outdoor Channel and supports local RMEF chapter events and youth hunts across the U.S.   

“Few people run gear as hard as competitive shooters and backcountry hunters, and finding someone who works as hard as Kristy is a tall order,” said Myers. “We’re outfitting her with the Nightforce ATACR™ series of riflescopes and look forward to seeing her put them to the test in the field. Her commitment to elevating her standings in precision rifle shooting is particularly exciting, so keep an eye on her ranking,” he said.

Nightforce recognizes that since women represent the largest growth segment in our industry, Titus’ influence is important. “Because of her approachable style and expert instruction, she easily relates to both men and women,” Myers said. Many people in the shooting sports community already know her through partnerships with Shoot Like a Girl, “NRA’s Women Tips & Tactics” on NRA TV, and even as the long-range precision marksmanship instructor at the Well-Armed Woman National Leadership Conference.

Other conservation organizations that enjoy Titus’ dedication include the Safari Club International (SCI), where she served as a President of the High Desert Chapter and went on to lobby members of Congress for legislation and policies to improve hunting and conservation efforts. Titus is also an ambassador for the National Wild Turkey Federation, a life member of the Wild Sheep Foundation, and member of the Mule Deer Foundation.   

Look for Titus and Nightforce optics in her digital video series “Pursue The Wild” airing on RMEF’s ElkNetwork.com, YouTube, and Amazon TV. The reality show follows Titus on her journey as a backcountry big game hunter, competitive shooter, shooting instructor, and mentor to fellow hunters. It features her “Tips from the Wild” and “The Wild Kitchen” segments while promoting her beliefs in public lands stewardship and conservation.

For more information on Nightforce Optics, please visit www.nightforceoptics.com, or email marketing, at marketing@nightforceoptics.com.

Follow us on FacebookInstagramYouTube, and Twitter for social media updates.

About Kristy Titus

Kristy’s greatest hope is to inspire others, giving them the confidence to tackle the most demanding outdoor activities and shooting sports. She conveys her relentless passion for the outdoors through her hunting and shooting adventures, sharing expert tips on topics that range from calling in bull elk to marksmanship tactics, healthy game recipes, and fitness. Kristy is an outspoken Second Amendment advocate that has dedicated her life to teaching and promoting firearms, conservation, and hunting. Recently elected to the National Rifle Association Board of Directors she is an NRA Life Member. She currently serves on the NRA Hunting and Wildlife Conservation Committee and is aBasic Pistol Instructor, Refuse To Be A Victim Certified Instructor, and Range Safety Officer. Learn more atwww.youtube.com/user/PursuetheWildhttp://kristytitus.com/www.facebook.com/KristyTitus, and www.instagram.com/kristytitus/.  

About Nightforce 

As a leading manufacturer and marketer of premium sport optics and related products

including riflescopes, spotting scopes and accessories, Nightforce builds the most rugged,

reliable, and repeatable optics available. We are known for exceptional products, each built

with painstaking craftsmanship. Every riflescope is crafted with such fanatical attention to detail, it is expected to hold up to the most punishing conditions, and last for generations. The legendary Nightforce quality testing involves impact tests and follow up inspections that ensure the riflescope is ready to perform to customer expectations and more.

Based in Orofino, Idaho, Nightforce has established an industry benchmark for the highest performing products. Nightforce optics have accompanied elite soldiers into battle, world champion shooters to the winner’s podium, and helped hunters take the trophy of a lifetime.

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Nightforce Optics NX8 Family of Riflescopes

The first riflescope unveiled in the NX8 family is the new NX8 1-8×24 F1 optic. Specifically designed for short -to medium-range shooting, the compact NX8 1-8×24 F1 riflescope delivers trusted Nightforce performance to virtually any rifle platform, and boasts true 1x capability.

“Constructing such a small riflescope to surpass the performance of most larger scopes entails a solid commitment to innovation and optical technology,” said Nightforce Director of Sales and Marketing, Gordon Myers.

“The compact NX8 1-8×24 F1 has true 1x magnification and a daylight visible reticle with multiple brightness settings, it is versatile enough to use at close ranges, plus, has extraordinary capability at far reaching distances” stated North America Sales Manager, Alan Stilwell. “The NX8 1-8×24 F1 conserves valuable real estate on your rifle at only 8.75 inches in length, and weighs just 17 ounces,” Stilwell added. “Put it on your competition rifle for 3-gun, or use it for a variety of shooting disciplines; the NX8 1-8×24 F1 is also robust enough for professional use.”

As targets increase in distance, the intelligent FC-MIL™ or FC-MOA™ first focal plane reticle options provide precise hold points. For those preferring to dial for long shots, the turrets feature Nightforce ZeroStop® elevation-adjustable technology with windage limiter, allowing for a rapid return to absolute zero regardless of any previous elevation adjustments. Adjustments are a true .2 Mil-Radian or .50 MOA. And, to aid in fast magnification adjustments, the Power Throw Lever (PTL) is included.

On display at SHOT Show 2018, in Las Vegas, NV, the compact and lightweight Nightforce NX8 1-8×24 F1 adds flexibility to your shooting options with fast target acquisition at a variety of distances. Please visit us in booth #20449.

NIGHTFORCE NX8 1-8×24 F1 SPECIFICATIONS:

  • Focal plane: First
  • Objective outer diameter: 30 mm
  • Exit pupil diameter: 1x: 7.9 mm | 8x: 3 mm
  • Field of view @ 100 yards/100 meters: 1x: 106 ft. | 1x: 32 m
  • Eye relief: 3.75″ | 95.3 mm
  • Internal adjustment range for MOA: e: 100 | w: 100
  • Internal adjustment range for MIL-RADIAN: e: 30 | w: 30
  • Click value: .5 MOA | .2 MIL-RADIAN
  • Parallax adjustment: Fixed at 125 m
  • Tube diameter: 1.18″/30 mm
  • Eyepiece outer diameter: 40 mm
  • Overall length (in/mm): 8.75/222
  • Weight (oz/g): 17/482
  • Mounting length (in/mm): 5.7/144
  • PTL (Power Throw Lever): Standard
  • Reticles available: FC-MOA™/FC-MIL™
  • Illumination: Daylight visible, externally adjustable
  • Elevation Feature: ZeroStop®
  • MSRP: $1,750


For information on the new Nightforce NX8 1-8×24 F1 riflescope, click here.

For further information on Nightforce Optics, please visi www.nightforceoptics.com, or email Strategic Marketing Manager, Fred Karl at marketing@nightforceoptics.com.

Follow us on Facebook, Instagram, YouTube, Twitter, and Pinterest for social media updates.

About Nightforce
As a leading manufacturer and marketer of premium sport optics and related products including riflescopes, spotting scopes and accessories, Nightforce builds the most rugged, reliable, and repeatable optics available. We are known for exceptional products, each built with painstaking craftsmanship. Every riflescope is crafted with such fanatical attention to detail, it is expected to hold up to the most punishing conditions, and last generations. The legendary Nightforce quality testing involves impact tests and follow up inspections that ensure the riflescope is ready to perform to customer expectations and more.

Based in Orofino, Idaho, Nightforce has established an industry benchmark for the highest performing products. Nightforce optics have accompanied elite soldiers into battle, world champion shooters to the winner’s podium, and helped hunters take the trophy of a lifetime.

Media Contact:
Phone: 208.476.9814
Email address: marketing@nightforceoptics.com

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Nightforce Announces Twenty-Fifth Anniversary Celebration With Ruger Rifle Promotion

“We’re celebrating a quarter-century of phenomenal success by ‘giving back’ to our steadfast fans and customers,” said Gordon Myers, Director of Sales and Marketing. Nightforce is offering a complimentary Nightforce 25th Anniversary Special Edition Ruger 10/22 at no additional charge with the purchase of select Nightforce riflescopes from authorized Nightforce Optics dealers. “Partnering with a trusted brand like Ruger and offering a limited edition of their renowned 10/22 rifle to purchasers of our riflescopes is a win-win for our consumers and dealers alike,” Myers said. “This exclusive offer honors our 25-year commitment to excellence in optics, embraced by shooting and hunting enthusiasts from amateur to professional, by delivering a truly legendary firearm to the collections of shooting enthusiasts. It’s our way of saying thank you to the shooting community that supports our industry,” he added.

Qualifying purchasers receive a Nightforce 25th Anniversary Special Edition Ruger 10/22 rifle featuring:
§ “Nightforce 25th Anniversary” engraved on red and black laminate hardwood stock
§ Receiver / Barrel – Satin Stainless, Threaded Barrel with Flash Hider (CA compliant model available)
§ NFO-0000 Serialization
§ Ruger® Combination Weaver Rail
§ Ruger® Clear BX-1-CLR 10-Round Mag
§ Ruger® BX-Trigger
§ Extended Magazine Release

This complimentary, no additional charge Nightforce 25th Anniversary Special Edition Ruger 10/22 rifle offer is good for new retail purchases of the following riflescope models only, while supplies last, from authorized Nightforce Optics dealers only:
§ ATACR 7-35×56 F1 Model Numbers: C569, C570, C571, C578
§ ATACR 5-25×56 F2 Model Numbers: C553, C554, C555
§ NXS 8-32×56 F2 Model Numbers: C350, C354, C437, C509, C530
§ Competition 42×44 Model Numbers: C558, C559
§ Competition 15-55×52 Model Numbers: C511, C512, C513, C514

Eligibility:
§ Customer must be at least 18 years of age where legally required, and must be at least 21 years of age where legally required.
§ Customer must be a U.S. resident, and must provide a U.S. address.
§ Customer must be able to legally possess the firearm in this offer.
§ Customer must comply with all federal, state, and local laws for redemption.

For consumer and dealer questions regarding the redemption process, ordering information, and inventory, please call 208.476.9814 or email promotions@nightforceoptics.com.

For more information on Nightforce Optics, please visi www.nightforceoptics.com, or email Customer Service at info@nightforceoptics.com.

Follow us on Facebook, Instagram, YouTube, and Twitter for social media updates.

Contact: marketing@nightforceoptics.com

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Nightforce Optics Now Available At Bass Pro Shops

In recognition of the growing long-range market segment, best-selling models from the ATACR, NXS, SHV and Benchrest families are available via Bass Pro Shops. These optics will pair well with both new and existing rifle, ammunition, accessory and reloading offerings Bass Pro has in its product portfolio related to hunting and shooting.

“We are very excited for this opportunity as it represents another big step forward for Nightforce Optics,” says Gordon Myers, Director of Sales and Marketing. “Bass Pro Shops is a leading retailer in the outdoor and firearms industry, and their commitment to providing quality products and recognition of the growing long-range market segment makes this a great fit for Nightforce.”

Nightforce is a leading manufacturer and marketer of premium sport optics and related products, including riflescopes, spotting scopes and accessories. We are known for our rugged, high-precision engineered designs that are capable of holding up to punishing conditions. Based in Orofino, Idaho, Nightforce has established a benchmark for high-quality, high performance products that have accompanied soldiers into battle, world champion shooters to the winner’s podium, and helped hunters take the trophy of a lifetime.

About Bass Pro Shops®
Bass Pro Shops is a leading destination retailer offering outdoor gear and apparel in an immersive setting. Founded in 1972 when avid young angler Johnny Morris began selling tackle out of his father’s liquor store in Springfield, Missouri, today 102 retail and marine centers host 120 million people annually. Bass Pro Shops also operates White River Marine Group, offering an unsurpassed collection of industry-leading boat brands, and Big Cedar Lodge, America’s Premier Wilderness Resort. Under the visionary conservation leadership of Johnny Morris, Bass Pro Shops is known as a national leader in protecting habitat and introducing families to the outdoors.

E-mail: marketing@nightforceoptics.com

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Nightforce Optics To Exhibit At 2017 ADS Warrior West

Staff from the MIL-GOV-LE department of Nightforce will be on hand to exhibit Nightforce products and answer questions from attendees. Visit booth 1114 to learn more about Nightforce riflescopes, spotting scopes and accessories available for today’s warfighters and law enforcement personnel.

Nightforce® is a leading manufacturer and marketer of premium sport optics and related products, including riflescopes, spotting scopes and accessories. We are known for our rugged, high-precision engineered designs that are capable of holding up to punishing conditions. Based in Orofino, Idaho, Nightforce® has established a benchmark for high-quality, high-performance products that have accompanied soldiers into battle, world champion shooters to the winner’s podium, and helped hunters take the trophy of a lifetime.

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For more information about Nightforce® Optics Inc. :

www.nightforceoptics.com • tel 208.476.9814 • fax 208.476.9817 • info@nightforceoptics.com

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Nightforce Optics Sponsors USASOC Sniper Competition

Members of the MIL-GOV-LE team will be in attendance to exhibit products and provide support to customers and end-users. Products on display will include MIL-SPEC riflescopes and accessories, which are designed and built for today’s warfighter, and currently in-use around the globe.

This annual competition takes place during the week of March 20, 2017 at Fort Bragg, North Carolina. Teams from the United States and other allied special operations units will be tested in real-world based events designed by instructors of the Special Forces Sniper Course. Exhibitors will be located in a vendor tent on Range 37 on March 23-24, 2017.

Nightforce is a leading manufacturer and marketer of premium sport optics and related products, including riflescopes, spotting scopes and accessories. We are known for our rugged, high-precision engineered designs that are capable of holding up to punishing conditions. Based in Orofino, Idaho, Nightforce has established a benchmark for high-quality, high- performance products that have accompanied soldiers into battle, world champion shooters to the winner’s podium, and helped hunters take the trophy of a lifetime.

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E-mail: marketing@nightforceoptics.com

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Nightforce Optics Designates Frederick Karl to Lead Marketing

Nightforce Optics, Inc., has named Frederick Karl as Strategic Marketing Manager. Fred brings with him extensive experience in product development and marketing in multiple categories of products within the outdoor, military and firearms markets.

“We are very pleased to have Fred join Nightforce to lead our marketing team,” said Gordon Myers, Director of Sales and Marketing. “With his experience as a marketer and developer of product ideas, he matches our capability as an organization in bringing innovative products to professionals and consumers alike. We are excited to have him help us build the next stage of Nightforce’s product brand.”

Fred commented, “Nightforce is known as the most dependable and rugged brand in optics; and to be able to bring that message to consumers is fantastic. I am thrilled to be a part of such a committed team that delivers premium product to loyal customers throughout the world.”

Recently with CRKT, as Brand Manager, Fred was instrumental in developing and launching the Ruger Knives program. His background also includes companies like Crimson Trace and Gerber Blades, where he honed his industry experience in marketing, product development, design and strategic planning. He has an excellent blend of experience of working with, and communicating to, military, tactical and hunting customers that are at the core of Nightforce’s brand.

Fred will have responsibility for the Nightforce brand and engaging Nightforce’s high-level consumers domestically and throughout the world. In addition to leading the marketing team he will be responsible for strategic planning, coordinating product launches and supporting the sales team and their customers. Fred commented, “I am looking forward to build on such a formidable product brand and reaching more shooting enthusiasts.”

A graduate of Rochester Institute of Technology in New York with a degree in product design, Fred joins the company with more than twenty years of product development and marketing experience.

Nightforce is a leading manufacturer and marketer of premium sport optics and related products, including riflescopes, spotting scopes and accessories. We are known for our rugged, high-precision engineered designs that are capable of holding up to punishing conditions. Based in Orofino, Idaho, Nightforce has established a benchmark for high-quality, high- performance products that have accompanied soldiers into battle, world champion shooters to the winner’s podium, and helped hunters take the trophy of a lifetime.

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E-mail: marketing@nightforceoptics.com