In recognition of the growing long-range market segment, best-selling models from the ATACR, NXS, SHV and Benchrest families are available via Bass Pro Shops. These optics will pair well with both new and existing rifle, ammunition, accessory and reloading offerings Bass Pro has in its product portfolio related to hunting and shooting.
“We are very excited for this opportunity as it represents another big step forward for Nightforce Optics,” says Gordon Myers, Director of Sales and Marketing. “Bass Pro Shops is a leading retailer in the outdoor and firearms industry, and their commitment to providing quality products and recognition of the growing long-range market segment makes this a great fit for Nightforce.”
Nightforce is a leading manufacturer and marketer of premium sport optics and related products, including riflescopes, spotting scopes and accessories. We are known for our rugged, high-precision engineered designs that are capable of holding up to punishing conditions. Based in Orofino, Idaho, Nightforce has established a benchmark for high-quality, high performance products that have accompanied soldiers into battle, world champion shooters to the winner’s podium, and helped hunters take the trophy of a lifetime.
About Bass Pro Shops®
Bass Pro Shops is a leading destination retailer offering outdoor gear and apparel in an immersive setting. Founded in 1972 when avid young angler Johnny Morris began selling tackle out of his father’s liquor store in Springfield, Missouri, today 102 retail and marine centers host 120 million people annually. Bass Pro Shops also operates White River Marine Group, offering an unsurpassed collection of industry-leading boat brands, and Big Cedar Lodge, America’s Premier Wilderness Resort. Under the visionary conservation leadership of Johnny Morris, Bass Pro Shops is known as a national leader in protecting habitat and introducing families to the outdoors.